Apple has officially announced its highly anticipated Fall 2025 event, going by the name “Awe Dropping”, and is scheduled to be aired in September.
The company will unveil the newest iPhone 17 series, which will include the standard iPhone 17, the iPhone 17 Pro, and Pro Max with advanced camera and design upgrades. There’s also an ultra-thin iPhone 17 Air variant rumored to be the thinnest iPhone ever.
It’s also expected to showcase major hardware and software advancements. Here’s everything you need to know about the Apple Awe Dropping event date, and how to watch iPhone 17 launch live.
Apple Awe Dropping event date and time
Apple’s “Awe Dropping” event is set for Sept. 9, 2025, at 10 am Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. Here are the local air times according to various other time zones across the globe:
| Time Zone | Local Air Time |
|---|---|
| Pacific Time (PT) | September 9 10 am |
| Mountain Time (MT) | September 9 11 am |
| Central Time (CT) | September 9 12 pm (noon) |
| Eastern Time (ET) | September 9 1 pm |
| British Summer Time (BST) | September 9 6 pm |
| Central European Summer Time (CEST) | September 9 7 pm |
| Indian Standard Time (IST) | September 9 10:30 pm |
| China Standard Time (CST) | September 10 12 am (midnight) |
| Japan Standard Time (JST) | September 10 1 am |
| Australian Eastern Standard Time (AEST) | September 10 2 am |
| New Zealand Standard Time (NZST) | September 10 4 am |
What to expect from the event
The main highlight of the event will undoubtedly be the iPhone 17. That’s because the standard iPhone 17 is rumored to feature upgrades such as a 24-megapixel selfie camera and a 120Hz display refresh rate. If that turns out to be true, that could very well change the game, as the base phone will be compared to the previous Pro models.
The iPhone 17 Pro and Pro Max are rumored to feature redesigned camera modules with possibly an 8x optical zoom telephoto lens and 48-megapixel telephoto cameras.
The new iPhone 17 Air, an ultra-thin model measuring just 5.5mm, features a 6.6-inch screen and a pill-shaped camera design inspired by some Android flagships, offering a lightweight alternative to traditional iPhones.
Other announced product launches likely include the Apple Watch Series 11 and AirPods Pro 3, showcasing Apple’s ecosystem enhancements.
How to watch the iPhone 17 launch live
You can catch the iPhone 17 launch event live on:
- Apple’s official website and Apple TV app.
- YouTube, as always, will be the go-to place for most of us to catch the event live.
